TGI: surveying the globe

Before you can address an audience, you have to understand its needs and attitudes, its media exposure and consumption.

That's why Target Group Index (TGI) has been providing single source marketing and media surveys since the 1960s.

Today it is a more essential resource than ever, enabling communications agencies, media owners and brand owners to define the characteristics of their target audiences in more than 60 markets across the globe.

This data encompasses consumer profiling, market segmentation, targeting, re-positioning, market entry, product development, brand insight, cross-promotions, media planning - in fact, pretty much the sum of all knowledge with regard to target markets.

Crucially, as well as helping to understand these audiences, TGI's research plays a key part in informing advertising strategies, formulating media plans and above all, optimising returns on advertising spend.

Click here to visit the dedicated TGI site

Press Releases

16th May 2013 - Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail

Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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