TGI: surveying the globe
Before you can address an audience, you have to understand its needs and attitudes, its media exposure and consumption.
That's why Target Group Index (TGI) has been providing single source marketing and media surveys since the 1960s.
Today it is a more essential resource than ever, enabling communications agencies, media owners and brand owners to define the characteristics of their target audiences in more than 60 markets across the globe.
This data encompasses consumer profiling, market segmentation, targeting, re-positioning, market entry, product development, brand insight, cross-promotions, media planning - in fact, pretty much the sum of all knowledge with regard to target markets.
Crucially, as well as helping to understand these audiences, TGI's research plays a key part in informing advertising strategies, formulating media plans and above all, optimising returns on advertising spend.
Click here to visit the dedicated TGI site