Kantar Media has won the Judges' Platinum AMEC Award 2012 for the most outstanding entry across all categories for its work with Drinkaware. The company was presented with an additional six awards, including four golds, bringing its total to seven to make it the entrant to obtain the largest number of awards in 2012. The announcement was made during AMEC's European Summit at a ceremony held last night at the Guinness Storehouse in Dublin.
Now in their tenth year, the AMEC Awards recognise excellence in international programme research, measurement and evaluation. Entries are judged by an international panel of communication experts chaired by Dr David B. Rockland (PhD), partner and CEO at Ketchum Pleon Change and Global Research.
In addition to Drinkaware, Kantar's achievements were for its work with Agence de la Biomédecine, Diageo, Ford, the European Monitoring Centre for Drugs and Drugs Addiction and the European Centre for Disease Prevention and Control.
"Evaluation has developed into an integral part of PR planning as it becomes widely recognised that it drives informed decisions and improvements. At the same time, our clients increasingly demand consistent multi-country media evaluation and insights," explains François Nicolon, International Marketing Director at Kantar Media Intelligence Europe. "It is highly rewarding to obtain recognition of our ability to carry this out to a high standard from AMEC. It also highlights the importance of global campaigns in today's complex business environment."
Philip Lynch, Head of International Insight Board at Kantar Media Intelligence Europe, confirms: "Winning the Platinum award as well as a total of seven awards at AMEC - the international reference for earned media measurement - against such strong competition is testament to the ability and commitment of colleagues throughout Kantar Media's global network. These awards also recognise the invaluable contribution of our clients to ensuring that the value of communication is understood throughout their organisations."
Details of Kantar Media's winning entries are as follows:
Integrated Communication Measurement/Research
Grand Prix: The Platinum Award
Gold: Kantar Media for Drinkaware
Kantar Media worked with Drinkaware to provide the UK charity with the solid evidence it needed before advocating change to the overly favourable light in which soap operas portray alcohol. The campaign delivered irrefutable evidence that alcohol depiction is not realistic on these programmes, as well as headline-grabbing facts and figures that Drinkware fed to the press to achieve high-reach news coverage.
Best Use of Communication Management: Public Sector
Gold: Kantar Media for Agence de la Biomédecine (French Biomedical Agency)
Silver: Kantar Media for European Monitoring Centre for Drugs and Drugs Addiction
Best Use of Communication Management: Not-for-Profit
Bronze: Kantar Media for European Centre for Disease Prevention and Control
Best Use of Communication Management: Business-to-Business
Gold: Kantar Media for Diageo
Best Use of Measurement for a Single Event
Gold: Kantar Media for Ford