Audience insights are a priceless global commodity. As the industry leaders, we are constantly finding new ways to understand audience attitudes and behaviours. This is where we share that news with the world.
Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.
Later this Autumn, when the leaves fade from green to brown, National Lottery players will need to rethink their strategy for trying to win big each week since the price of Lotto tickets will double to £2. This dramatic increase will have a particularly significant impact on the pockets of those who play most regularly.
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.
The CSL has appointed CSM Media Research-KantarSport China to analyze and assess the media performance and media value of the CSL, China’s flagship football competition for the coming 3 years.
With George Osborne's most recent budget come renewed concerns about money and spending for many consumers in Britain. Newly released insight from Kantar Media's TGI study reveals key changes in consumer behaviour that are undoubtedly influenced by economic events like the budget.
During the economic downturn, the narrative of FMCG retail marketing campaigns has almost universally focussed on price. Brand price matches and shopping basket comparisons are some of the angles that marketers have used in the hope of retaining customers and attracting shoppers from their competitors.