Researchers from across WPP, including representatives from Kantar Media, Global TGI and our partners CNRS-TGI, have collaborated to produce a groundbreaking study into consumer behaviours in China.
The study delivers unique insights, data and remarkable photos revealing new and exciting opportunities for brand success in China.
For a summary, video and to download the entire report, please follow this link.
A pdf of the report can be viewed below:
16th May 2013 - Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail
Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.
In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.
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