Kantar Media's white paper, "Walking the Walk - The Top PR Agencies in the Media" has recently been released. It turns the tables on PR agencies, asking the question: who can walk the walk as well as they talk the talk? The paper explores which firms are utilising social media platforms successfully and analyses the performance of leading European PR agencies, ranking them according to their coverage in print and online news media.
To read the Kantar Media white paper "Walking the Walk - The Top PR Agencies in the Media" in full, you can download it here.
"Going Green" has been popular in recent years with more and more people buying organic food, buying hybrid cars and recycling more. Green Issues have become part of popular culture through films such as "An Inconvenient Truth" and events like "Earth Day" which were designed to increase awareness worldwide.
Forming part of Ofcom’s advice to the Secretary of State for Culture, Olympics, Media and Sport
According to the latest findings from Kantar Media’s TGI study, more than 2 million adults in GB claim to be “very likely” to attend a live event during the Olympics, making it all the more important for telecommunications networks to prepare for the sharp increase in mobile internet use in the Olympic park and other venues scattered around London.
Digital sports specialists PERFORM, Kantar Media’s sport research unit KantarSport and sports industry publication TV Sports Markets have today released the second annual survey into global sports media consumption.
The launch of The Sun on Sunday triggered fevered speculation about the future of the Sunday newspaper market. Latest research from Kantar Media indicates that whilst the first issues of Britain's newest newspaper recorded encouraging readership figures, sustaining readers may prove to be more of a challenge.