In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.
In June and July 2008, Anglian Water faced a crisis when the media broke a story about contamination in their water supply. Through our Custom Evaluation team, we analysed the series of events and evolution of the story as Anglian Water worked hard to keep the public abreast of developments.
The debate over alcohol continues to rage, with opinion increasingly divided. Some support responsible drinking by choice, others believe control measures are the only way to make people consume less.