Benchmarking that sets the standard
While success is important, it is always relative.
That's why we started creating media industry benchmarking reports more than 20 years ago.
As the UK's only independent publisher of benchmarking reports, we enable organisations to gain an insight into both their brand reputation and their ranking against competitors.
Just as importantly for PR professionals, they provide the ideal way to evaluate and demonstrate the effectiveness of every PR and communications campaign.
Our benchmarking reports are published both monthly and quarterly, and are regularly cited by leading media outlets including The Financial Times, The Guardian, Money Marketing, PR Week, Metro, BBC News and countless blogs and web feeds.
We continue to benchmark brands effectively, and independently, with detailed measurement of reputation based on 10 key indicators including financial performance, management, strategy, brand management, social responsibility and CRM.