Proving the value of your event
Sometimes you'll be creating a positive impact without necessarily making news: in the case of a sporting or entertainment event perhaps.
That's why we offer a bespoke service called Event Track, which provides a definitive DVD library of all media coverage generated by your event, complete with a detailed media evaluation report on all PR activity. This report is packed with data and delivers credible ROI outcomes for sponsors.
Event Track is therefore a completely bespoke service that offers unique monitoring and evaluation of projects that fall outside the scope of standard news and current affairs.
Crucially, our report includes a number of key success indicators, including analysis of:
• Event audience
• Audience for associated sponsors
• Media value for the event and sponsors
• Breakdown of coverage by tone
• Key issues
• Message communication
• Event impact and brand recollection through consumer omnibus surveys