Measuring Consumer Outcomes
While the numbers are both impressive and important, it is the insights we bring to the global sponsorship market that truly set us apart.
We are experts in delivering consumer insight into people's awareness, attitudes, perceptions and behaviour relating to sporting and sponsorship properties.
This can be done via our syndicated, consistent European sponsorship "tracker" SportScope or through specific ad-hoc market research studies that can size markets or measure shifting trends over time. In either case, our existing clients return to us time after time to take advantage of a combination of group resources, proven tools, experience and the easily usable nature of the insights we produce.
Yet that is just part of what we can do. For instance our proprietary TRI*M package can analyse the spectator experience in its totality, from journey to the venue, attitudes to the event, absorption of sponsor messages and even the half time or interval refreshments.
We even have the capability to assess the 'health' of sports, teams or events at key times in the calendar, enabling all parties, from federations to TV channels to accurately assess the value offered by every option, allowing everything from TV rights to partner packages to be costed both accurately and accountably.