Measuring media outputs
Both sport and entertainment are now global rather than local phenomena.
Man Utd fans are as likely to hail from Singapore as from Salford.
But how can clubs, federations and potential sponsors truly understand the value, reach and impact of their messages and images?
Well, in the first instance, we offer Sportsi, which automatically spots, measures and analyses the presence of every pre-selected image on TV, including its size, length and type of exposure. In addition to this, our experience in scouring the press for sponsorship references gives perfect context to the results from print media.
We also offer a rigorous image recognition system for online visual references that we ally to the most advanced text spidering software available, creating the most thorough and cost-effective online sponsorship measurement in the market. We also embrace leading global measurement tools and dashboard analytics to give a clear picture of the social media outputs resulting from sponsorships.
Yet in many ways, that's the easy bit. Because it is the in-depth, global understanding of our people, and the access they have to in-house analytical tools that adds priceless value to our monitoring services.
When value, accountability and credibility count, we have the means with which to both measure and understand them.