Market Intelligence Studies

Deep, relevant insights to answer your market research questions

Understanding your brand presence is not enough. With focused attention on the social conversations important to your business goals, we distill the data to actionable conclusions, allowing you to make course corrections on your business strategy. Cymfony Market Intelligence Studies are available in three levels of increasing scope and depth to meet your unique needs. All studies include expert analysis and recommendations by Cymfony analysts.

Competitive Landscape Study

This in-depth audit provides you a comparison view of online conversations of your brand and competitors and includes an assessment of the positioning of your brand in social media.

Category Insights Study

A comprehensive analysis of the consumer's needs relative to your brand's positioning, and the social media dialogue within the larger context of your product's category or company's sector.

Holistic Market Research Engagement

A deep-dive review of social media content to provide an understanding of your industry and global dynamics, influence implications, or correlation to other proprietary content or data sources.

Why choose Cymfony Market Intelligence Studies?

Relevant insights: Actionable consumer insights to answer your specific research questions, recognise and respond to trends, and identify potential crisis situations before they escalate.
Expert analysis: Deep vertical industry expertise to provide context around industry dynamics impacting the social conversation involving your brand and your competitors.
Actionable recommendations: Quantitative market reports, data-driven insights, and executable recommendations to keep your marketing nimble and responsive.

Press Releases

16th May 2013 - Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail

Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.