Market Intelligence Studies
Deep, relevant insights to answer your market research questions
Understanding your brand presence is not enough. With focused attention on the social conversations important to your business goals, we distill the data to actionable conclusions, allowing you to make course corrections on your business strategy. Cymfony Market Intelligence Studies are available in three levels of increasing scope and depth to meet your unique needs. All studies include expert analysis and recommendations by Cymfony analysts.
Competitive Landscape Study
This in-depth audit provides you a comparison view of
online conversations of your brand and competitors and
includes an assessment of the positioning of your brand in social
Category Insights Study
A comprehensive analysis of the consumer's needs relative to
your brand's positioning, and the social media dialogue within the
larger context of your product's category or company's
Holistic Market Research Engagement
A deep-dive review of social media content to provide an understanding of your industry and global dynamics, influence implications, or correlation to other proprietary content or data sources.
Why choose Cymfony Market Intelligence Studies?
- Relevant insights: Actionable consumer insights to answer your specific research questions, recognise and respond to trends, and identify potential crisis situations before they escalate.
- Expert analysis: Deep vertical industry expertise to provide context around industry dynamics impacting the social conversation involving your brand and your competitors.
- Actionable recommendations: Quantitative market reports, data-driven insights, and executable recommendations to keep your marketing nimble and responsive.