Increasing returns from digital insight.
Since we revolutionised audience measurement more than 20 years ago with the PeopleMeter, the world continues to evolve.
Digital platforms and channels have proliferated, creating ever greater advertising opportunities, but also significant measurement challenges.
We have risen to these challenges with the creation of RapidView technology, which retrieves data from digital set top boxes (STBs) via the return path to gather essential, and 100% accurate audience data.
This overcomes many of the problems posed by the fragmentation of media consumption, allowing effective measurement and reporting of many channels, together with date regarding timeshift viewing, red button and EPG usage and Video on Demand services.
We pioneered this data on behalf of our clients at SKY, who have reaped a host of commercial benefits as a result, including:
• Improved targeting of consumer marketing
• Increased advertising sales through more compelling audience insights
• Enhanced understanding of programming priorities
• Increased revenues through possession of this valuable data