X*pert: Adding value through understanding.
The eternal quest for every media planner and advertiser is to reach the greatest number of people for the least amount of money.
X*pert enables this by allowing users to test and evaluate numerous campaign scenarios interactively on-screen.
Airtime can then be allocated by network, daypart and region to fit your specific media objectives.
Such is its flexibility as a planning tool that dayparts can be set up as conventional time bands or by genres, allowing the theoretical effect on reach to be projected in a variety of media buying scenarios.
This ability to flex different models and media scenarios also makes it ideal for everything from television advertising campaign planning to the creation of programme promotion plans and sponsorship packages.