InfoSys: Advanced Analysis

The global demand for deeper understanding of audiences continues to expand.

That's why InfoSys is now used in 31 countries worldwide, encapsulating nearly 400 TV stations, 200 advertising agencies and media buyers and more than 8,000 other users including advertisers.

The key to InfoSys's ubiquity is its flexibility and ease of use. It allows users to create customised reports using 'drag and drop' techniques, which for all their simplicity still enable complex demographic sets to be created based on viewing habits, mixed timeband day parts and a host of other variables.

Data can be mined to reveal its secrets minute by minute and down to panel member level, with ratings, share, reach and frequency all made easy to analyse, digest and share. Crucially, this can also be achieved in minutes rather than hours.

In short, no tool is more powerful than InfoSys when it comes to watching the audiences who watch your media.

Press Releases

16th May 2013 - Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail

Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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