InfoSys: Advanced Analysis
The global demand for deeper understanding of audiences continues to expand.
That's why InfoSys is now used in 31 countries worldwide, encapsulating nearly 400 TV stations, 200 advertising agencies and media buyers and more than 8,000 other users including advertisers.
The key to InfoSys's ubiquity is its flexibility and ease of use. It allows users to create customised reports using 'drag and drop' techniques, which for all their simplicity still enable complex demographic sets to be created based on viewing habits, mixed timeband day parts and a host of other variables.
Data can be mined to reveal its secrets minute by minute and down to panel member level, with ratings, share, reach and frequency all made easy to analyse, digest and share. Crucially, this can also be achieved in minutes rather than hours.
In short, no tool is more powerful than InfoSys when it comes to watching the audiences who watch your media.