BARB. Watching the watching millions.
We are proud to be a principal contractor to the Broadcaster's Audience Research Board, which provides official viewing data for all broadcast channels in the UK.
This is achieved in many ways from our industry-leading 'PeopleMeters' present in over 5,100 representative homes across the country.
It goes without saying that such data is essential to both broadcasters and advertisers.
Yet even more than the highly accurate figures we can extrapolate from these panels, it is the high level of understanding and insight we can apply to this data that makes it doubly valuable.
Which are also some of the reasons we are trusted to gather and analyse such data in more than 80,000 homes across more than 20 countries worldwide.
To find out more about the BARB Service, please visit the official BARB site here.