Understanding audiences worldwide
Today, our ability to measure audiences is more important than ever, as the constantly expanding media landscape poses ever-greater challenges for broadcasters, media agencies and owners.
Our presence in more than 50 markets makes us a world leader in audience measurement, enabling our clients to better plan their advertising campaigns, negotiate airtime prices and launch new programmes.
Yet beyond the traditional broadcast outlets, we also enable clients to not only understand the viewing behaviour of their audiences, but also to ride the momentum of new media.
We do this in two ways in the UK: by operating audience measurement panels on behalf of BARB, and by providing our own range of bespoke audience planning and analysis tools including InfoSys, X*pert and SkyView, our bespoke RaPiDView solution for BSkyB.