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Welcome to our world

While platforms and audiences continue to fragment, markets and outcomes become ever more inter-dependent.

It is no longer enough to look at the national picture, because the big picture is now global as well as local. Myriad new media and cultural colonialism mean that the world is a very narrow place in media and commercial terms. So while we are proud of our presence in more than 50 markets worldwide, our expansionism is born out of necessity as much as ambition.

We speak the language. We wear the shoes. We drink the local coffee. We live and breathe these 50 markets. And the result of this cultural and media immersion, is that you can too. Find out more about our worldwide network below:

 
 
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Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

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Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

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KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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