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Kantar Media: Integrated Insights

Behind the technology and the global capabilities lies something much more powerful, much more crucial to making Kantar Media what it is.

We succeed through the passion of the people who work here.

It is they that speak 30 languages in 50 countries, and who bring the cultural knowledge that turns mere statistics into powerful insights. Just as importantly, they also offer an in-depth understanding of the needs of our clients. Each of them is passionate about their role, confident in their ability and cognisant of the importance of the work they do.

 
 
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Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

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Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

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KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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