Kantar Media: Integrated Insights
In a world oversupplied with information, possibilities and advice, Kantar Media goes beyond. We aim to transform data into insights that inspire our clients to make creative business decisions.
Far from being a mere flag of convenience, bringing all of these media assets under one banner creates the most comprehensive possible insight, media research, monitoring, evaluation and audience measurement service on earth.
This enables simplified access for clients to a unique range of media insights combined with global consumer understanding, through our dedicated sectors:
- Our Intelligence sector delivers strategic media monitoring and evaluation across traditional and social media, including KantarSport, our dedicated Sports monitoring and research specialists.
- Our Audiences sector delivers worldwide audience measurement services, planning and analysis tools across TV, Radio and Online media.
- Our TGI sector provides global understanding of consumer product and brand consumption, attitudes and media usage.
- Our Custom sector enables media owners to demonstrate the value of their audiences and increase audience share. It also works with advertising and media agencies to optimise their planning capabilities.
Kantar Media UK helps set the industry's pace through our unrivalled global presence, our leading-edge technologies, and our passionate people who are driven by passion to think and go beyond the ordinary. We continuously prove our commitment to clients, offering them simple, elegant, best-in-class services that inspire and strengthen their efforts. Our goal is to help them maximise their momentum for competitive advantage.