Kantar Media: Integrated Insights

In a world oversupplied with information, possibilities and advice, Kantar Media goes beyond. We aim to transform data into insights that inspire our clients to make creative business decisions.

Far from being a mere flag of convenience, bringing all of these media assets under one banner creates the most comprehensive possible insight, media research, monitoring, evaluation and audience measurement service on earth.

This enables simplified access for clients to a unique range of media insights combined with global consumer understanding, through our dedicated sectors:

Our Intelligence sector delivers strategic media monitoring and evaluation across traditional and social media, including KantarSport, our dedicated Sports monitoring and research specialists.
Our Audiences sector delivers worldwide audience measurement services, planning and analysis tools across TV, Radio and Online media.
Our TGI sector provides global understanding of consumer product and brand consumption, attitudes and media usage.
Our Custom sector enables media owners to demonstrate the value of their audiences and increase audience share. It also works with advertising and media agencies to optimise their planning capabilities.

Kantar Media UK helps set the industry's pace through our unrivalled global presence, our leading-edge technologies, and our passionate people who are driven by passion to think and go beyond the ordinary. We continuously prove our commitment to clients, offering them simple, elegant, best-in-class services that inspire and strengthen their efforts. Our goal is to help them maximise their momentum for competitive advantage.

Press Releases

16th May 2013 - Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail

Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.

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